Below are a few tips to help you get that perfect #foodporn insta...
Beige and brown foods are the most difficult to shoot in general. Color and contrast are your friends when shooting foods, even if it’s just garnishing a dish with something to create interest. You can brighten any shot with props, a great background, edible flowers, or maybe a cute animal. That always helps!
Straight on is the best angle to shoot food from, whether overhead or from the side. It’s much more graphic this way. You have less control of how your image comes out on your phone as opposed to how it comes out on a professional camera with a lighting kit, so the more straightforward a shot, the better.
Sometimes a rumpled napkin is a great prop. A dirty plate can also say a lot about how good something was, or a melting ice cream cone. Life is messy. Your Instagram shots can be, too.
Unless it’s someone like our first cover girl, Karlie Kloss, who looks amazing even when eating cookie dough, taking a flattering shot of someone eating can be tough. Just a hand, though, can add interest to a photo.
Bowls of things look the best on Instagram: acai, oatmeal, chia pudding, rice, noodles. If these all have great toppings, they’re instant classics. Pretty pastries and sweets are also a personal favorite of ours to snap pictures of.
Posting a shot of a chocolate cake with icing oozing down the sides or anything with a runny egg on top is always an easy win. Colorful salads with lots of colors and shapes can be almost as exciting.
Food doesn’t look inviting if it’s perfect, and it’s often the natural details that make for the best photos, the crumbs and stray salt that fell off the toast, the way someone left their knife and fork splayed across the plate when they grabbed their drink. Plus, you don’t want it to get cold while you fuss with it.
Wide, shallow bowls and plates are great for photographing. High rims can block light and make it harder to make out what’s going on in the dish. I love using dishware in neutral colors and with minimal patterns because they let the food stand out and be a star.
I never use filters because Instagram’s other settings are so easy to play with and give you a lot more control. Preset filters can make the food look fake or just less delicious. I like to play around with bumping up the contrast, sharpness, structure, highlights, and shadows, and sometimes tweaking the crop or angle. Also, natural, directional light gives images contrast and drama, this is why brunch photos are always the prettiest and most liked.
There’s no hard rule, if it makes sense in real life, it makes sense on Instagram. However, it is nice to leave a little negative space in the image so your eye has an easier time knowing where to look first.
And to finish this post of I'll post some of my instagrams, take a look...
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