A Letter to You
Hi,
If you’ve landed here, chances are you’re curious about digital marketing, graphic design, or maybe even changing direction in your life.
So let me tell you something important.
I didn’t start here.
I didn’t study design. I didn’t grow up knowing Adobe Illustrator. I didn’t have a clear, linear plan.
I switched careers at 30 and stepped into digital marketing with curiosity, discipline, and a willingness to feel like a beginner again.
And that’s where this journal begins.
I’ve always been drawn to creativity. As a kid, I watched commercials the way other people watched movies. I loved how brands used color, music, and storytelling to create emotion. I didn’t know that was marketing. I just knew it fascinated me.
Years later, I realized that creativity wasn’t a hobby for me.
It was direction.
So I enrolled in a Digital Marketing Academy and entered the industry without a traditional background. And very quickly, I discovered something humbling:
I understood marketing.
But I didn’t understand design.
And in today’s digital world, marketing without design literacy is limiting.
So I made another decision.
I started learning graphic design from scratch.
Adobe Illustrator. Photoshop. InDesign. After Effects. And soon, photography.
I am still learning.
This blog is not written from the top.
It’s written from the middle.
The Lori Diaries is my creative journal.
Here, I write about:
- Switching careers into digital marketing
- Learning graphic design foundations
- Moving from Canva beginner to structured design thinking
- The difference between decoration and real design
- Building competence step by step
- Becoming skilled, not just visible
This isn’t about becoming an overnight expert.
It’s about building foundations strong enough to support independence one day.
If you’re starting from zero… If you feel stuck at surface level… If you know marketing but lack design depth… If you’re rebuilding your career in your thirties…
You’re in the right place.
We’re building properly here.
And we’re building patiently.
Thank you for being here at the beginning of this chapter.
XOXO,
Lori 🤍
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