August 26, 2025

What Does It Take to Be a Good Digital Marketer?

If someone asked me last year what it takes to be a good digital marketer, I probably would have said: “Managing social media and making sure posts go out on time.”

Back then, that was my world. Scheduling content. Writing captions. Keeping profiles active. And it felt like enough. But as months passed, I realized that digital marketing is much bigger than a few posts and hashtags.

Today, when I look back, I see how much I’ve grown — and I’d love to take you on that journey with me.

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Marketing Is So Much More Than One Skill

The deeper I went, the more I understood that marketing is an ecosystem. It’s never just one thing, and it’s never static.

Skills That Shape a Good Digital Marketer

• Laying the foundations: researching audiences, shaping messaging, positioning a brand, and using psychology to understand what really drives people.
• Creating content: not just writing a blog, but structuring it for SEO, repurposing it for social media, and transforming it into visuals or videos that keep the message alive across platforms.
• Building social presence: it’s not only about posting; it’s about listening. Social listening, community management, and authentic connection matter as much as pretty graphics.
• Running ads: crafting creatives that resonate, building funnels that convert, and optimizing budgets so you don’t just spend — you invest.
• Measuring and refining: dashboards, analytics, and attribution tell you whether your creativity is actually working.
• Automating processes: email sequences, CRMs, and workflow automations save time and create space for strategy.
• Adding technical knowledge: landing pages, pixels, event tracking — even a touch of code — can set a marketer apart.
• Embracing AI tools: using AI for visuals, writing, chatbots, and personalization to stay ahead.

When you see all of this laid out, it’s clear why no one can “master it all.” The strength of a good digital marketer isn’t in being perfect at everything, but in being willing to learn, adapt, and connect the dots.

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From Social Posts to Full-Stack Mindset

When I started, I focused on social media: captions, hashtags, and scheduling. Then I began to push myself.

Could I design visuals that really told a story? Could I edit a video that made people stop scrolling? Could I take a blog, optimize it with on-page SEO, and actually see it rank on Google?

Each of these challenges felt like stepping onto a new court — unfamiliar, sometimes intimidating, but always exciting.

Now I design graphics, edit videos, manage multiple social profiles with strategy, dabble in WordPress, experiment with Google Ads, and refine content with SEO tools. I may not be a pro in every area, but each skill I add helps me see the bigger picture — and that’s what marketing really is: many moving parts coming together to create something meaningful.

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The Student Mindset of a Good Digital Marketer

If there’s one truth I’ve learned, it’s this: being a good digital marketer means being a student forever.

This industry doesn’t slow down for anyone. Algorithms shift. Platforms evolve. What worked last year might be irrelevant tomorrow. If you want to thrive, you can’t stand still.

I’ve had moments where I thought, “Finally, I’ve figured this out.” Then the next update rolled in and I was back at square one. That’s the beauty of it — growth comes through change.

Curiosity is the secret weapon. It’s the drive to click one more button in WordPress, test one more keyword in Google Ads, watch one more editing tutorial, and try one more iteration. Curiosity keeps you moving forward.

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Adaptability Over Perfection

Marketing taught me that perfection is a trap. Campaigns don’t happen in isolation:

• A blog needs SEO.
• A post needs design.
• An ad needs data.
• Analytics feed strategy.

Everything is interconnected. If you chase flawless execution in one corner, you can lose the bigger picture. That’s why adaptability matters more than perfection. A good digital marketer is a chameleon — switching roles, moving between platforms, and adjusting strategies as needed.

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Growth Through Every Season

I won’t pretend I have the ultimate definition of what makes a good digital marketer. Honestly, I don’t think anyone does.

But I do know this: it takes constant work, constant learning, and a mindset that embraces growth. Every project, every campaign, every experiment adds a new layer to your journey.

Much like Novak Djokovic reflects on his seasons — the wins, the losses, the lessons — I reflect on mine:

• Last year, I was learning the rules of the game.
• This year, I stepped onto the court and played it.
• Next year? Who knows what new skills and challenges will come.

All I know is that the journey doesn’t stop. And maybe that’s the secret:

A good digital marketer isn’t someone who knows it all. It’s someone who shows up, keeps learning, and grows through every season.

Sincerely yours,

Lori

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June 02, 2025

Do Women Want to Be Rescued—or Simply Seen?

Today I remembered a line Carrie Bradshaw once said in the series “Sex and the City”: “Do women really just want to be rescued?”

It’s a question as old as the show itself. And yet, years later, it still hasn’t lost its meaning. In fact, in today’s world of women empowerment and independence, it may be even more relevant.

The timeless question of women and “rescue”

When “Sex and the City” first aired, women were starting to speak louder about career, independence, love, and sexuality. Back then, the question felt rebellious: how could a strong, independent woman ever want to be “rescued”?

But no matter how far we’ve come, sometimes we catch ourselves wishing someone would show up, understand us, and simply say: “Rest. I’m here.”

Not a fairytale prince—just a true partner

Rescue doesn’t mean a prince on a white horse. It means a partner. Someone who holds our hand, not because we are weak, but because we are tired. Tired of carrying everything alone. Tired of living every day in the “I can do it myself” mode. Tired of being expected to be both strong and soft, ambitious and gentle—all without losing ourselves.

What does “rescue” mean in 2025?

In today’s world, being rescued has nothing to do with fairytales. It’s not about someone solving your life—it’s about someone standing beside you while you build it. It’s emotional support, not dependence.

Sometimes “rescue” is just a message:
“Did you get home safely?”
Or a quiet reassurance:
“You’re not alone.”

Sometimes, that’s the purest form of love.

What women really want today

We don’t want to be rescued. We want to be seen. To live without the daily armor. To be vulnerable and strong, fragile and ambitious, loud and quiet—all at once, without apology.

Carrie never gave us the answer. And maybe that’s because the answer isn’t simple. Sometimes we want to be the heroines of our own story. And sometimes, we just want someone to gently hold our hand and remind us we don’t have to do it all alone.

Why this matters now

Today, women are taught to be everything—independent, successful, unstoppable. Somewhere along the way, we were told that asking for support is weakness. But it isn’t.

It’s not about being saved. It’s about being accepted as we are. Without fear of our ambition. Without judgment of our silence. Without someone loving us only halfway.

In a world where many want you around, but few know how to truly be with you, here’s my message: Don’t be afraid to be yourself. And don’t settle for anyone who doesn’t see all of you.

If this resonates, then you already know—you’re not asking to be rescued. You’re asking for true partnership. And anything less is just wasting time.

Sincerely yours,

Lori

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April 30, 2025

Remote Work Life: Benefits, Challenges & Balance

When I first started working from home just a few months ago, it felt like stepping into a long-awaited dream: a warm cup of coffee, pajamas all day, no interruptions—just me and my own rhythm.

I thought I had finally found the perfect balance. But, as they say, not everything is as it looks on Instagram… or in this picture here 👇

After a few months of remote work (and more than a few conversations with myself), I realized that working from home brings many beautiful moments—but also its own set of challenges.

The Advantages I’ve Come to Love

1. My time – my rhythm
The best feeling? Starting the day when it works for me. Remote work gave me the freedom to shape my day, to work when I’m most creative, and to take a break when I truly need it.

2. Focus like I’ve never had before
Without office noise, constant interruptions, or surprise meetings, I finally learned what it means to focus deeply. In the quiet of my own space, my creativity began to bloom.

3. Work-life balance
Remote work gave me something I had been missing for a long time—time for myself and my loved ones. I finally took the step I had been postponing: I enrolled in a Graphic Design Academy. Alongside my job, I now nurture and grow my creative side every day.

4. Money for memories, not habits
When you no longer spend on daily lunches out or new office clothes, you realize how much you can actually save. Best of all? I turn those savings into trips with friends—full of laughter, new stories, and memories that last forever.

The Challenges I Learned to Manage

1. Feeling isolated
At first, silence was my best ally. But over time, I started to miss people, spontaneous conversations, and little office jokes. I found my solution at The Hub by Adeva—a coworking space that became my second home. I go there a few times a week and always return full of inspiration and new friendships.

2. Endless workdays
When your office is at home, it’s easy to blur the lines between personal and professional life. “Just one more task” easily turns into several more hours. I had to learn that productivity doesn’t mean working all day—it means knowing when to log off and dedicate time to yourself.

3. Days without motivation or creativity
There are days when inspiration simply doesn’t come. But I’ve learned that motivation is built by completing small tasks, playing music that moves me, and rewarding myself for a job well done.

4. When Wi-Fi fails at the worst possible moment
Yes, sometimes remote work feels like a sitcom scene: frozen screens, dropped calls, and trying to stay professional while your internet decides to betray you. But with patience, good organization, and a solid backup plan—everything can be solved.

Remote Work Is More Than a Style—It’s a Way of Life

Remote work has taught me that true success isn’t measured only by results, but also by the feeling of fulfillment along the way. I’ve learned to be more present, freer, and more mindful.

Honestly, I wouldn’t trade this way of working for anything in the world! Working remotely gave me the freedom to design my day, to follow my dreams, and to be my true self—both professionally and personally.

I believe that when you work from the place where you feel most yourself, both success and happiness come naturally.

Sincerely yours,
Lori

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